Our Guiding Principles

At WBD, we create the world's greatest content across film, television, sports, news and games. And creating the world's greatest content means having the world's greatest team. That's defined not only by the work we produce, but also by the way we get that work done - our Guiding Principles.

Our Guiding Principles are who we are at our core. They are values that anchor our decisions and how we show up. They guide our interactions with one another and determine the individuals who thrive here. They are unique to us and are what help us succeed as a team.

Act as One Team

Trust each other, succeed together, and grow together.

  1. Collaborate across teams and make decisions that are best for WBD overall.
  2. Prioritize growth, development, and well-being for our teams.
  3. Respect and support each other, and celebrate wins.

Create What's Next

Be curious, innovate, and focus on the future.

  1. Drive change, embrace disruption, and never stop learning.
  2. Use data and technology to transform what we create and how we tell stories and deliver.
  3. Experiment, fail fast, acknowledge mistakes and learn from them.

Empower Storytelling

Put creators, consumers and partners at the center, and share extraordinary stories.

  1. Tell stories that entertain and inspire our viewers, communities, and each other.
  2. Foster creativity by giving the freedom to try new things and produce our best work.
  3. Deliver the best experience; anticipate what consumers want and be fan obsessed.

Champion Inclusion

Empower others, have courage, and pursue equity.

  1. Amplify the voices of global storytellers to reflect audiences around the world.
  2. Intentionally seek out diversity, remove barriers, and create space for all to share ideas and be heard.
  3. Actively listen and lead with empathy, integrity, and transparency.

Dream It & Own It

Advocate the mission, move with speed, and drive results.

  1. Have an owner's mindset; bring a perspective, take decisive rapid action, and manage spend responsibly.
  2. Make clear choices, set ambitious goals, and be accountable for results.
  3. Speak up and fearlessly challenge the norm.